An amazing behind-the-scenes look at the shoe brand that turned into a global force. With their use of celebrities and athletes to showcase their sneakers, Nike set a new standard in marketing and market presence. However, their creativity truly begins in the lab where innovation is valued along with the materials and craftsmanship found nowhere else. A visual peek into the process, these never-before-seen photos of production and output are breathtaking to behold. A book for Nike fans, a work of art for all.
This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.
